Chandigarh, India (PressExposure) July 19, 2008 -- It is really possible to make your home business successful simply through connections with other businesses related to yours.
The answer is a resounding yes! Granted, skeptics are quick to point out that it is unwise to send your customers or even only potential customers someplace else, but consider all the benefits!
How smart you do it is the key.
Take for example, if you are running a home business that specializes in designing and creating outfits for dogs.
Why not make the business connection with your local veterinarian?
If you already own a dog and have a good relationship with your vet, she or he will most likely not mind having some of your business cards and maybe even a photo of your dog in a cute outfit like a coat or sweater. A good place to get it displayed is on the office bulletin board.
This connection will, in time, net you some customers, since anyone who visits the vet office is usually kept waiting long enough to view some of the ads on this board.
The trick is to be consistent and make sure there are always some ads on the board. From there, you can branch out and make the connection with your local animal shelter? Maybe you adopted your own doggy from there.
You could offer a free doggie garment of a non expensive variety. This would be, of course, for caring people who adopt a pooch or cat from there. This will surely get your name out and it will also be undoubtedly good for some repeat business for you.
Another connection could be made with your dog groomer. She or he is in a business to make dogs look and feel good. So are you.
As you see, your home business can become a resounding success simply by making a connection here and there to related retailers of whatever goods you market.
Still, another example is that of the notary public who does a home business. Notaries are always in constant demand. Many business transactions have to be notarized. Although banks, law offices, and even some medical offices might have their own notaries. But, what if someone gets sick or is a no show? It does happen.
Have you ever had to make the mad dash around to find a notary public?
Here is where always passing out your business card with any excuse helps out. You have the service that someone needs when they need it. When a transaction did not originate in a local office, but instead originated via the Internet, you are needed.
See why getting the name of your home business out there is the connection you will need to make in order to be called in when there is a need? This is the same for all businesses, by the way. Understand? Good. Let us keep going.
For example, think of ways that your notary business is different from the way the notary at the local law office does business.
High odds are, the law office notary is also a legal secretary, paralegal, or relief receptionist. Count on it. Having her or him leave the office is next to impossible. The transaction cost is too low.
While you, on the other hand, are free to travel to a signing, a clients business, or even the courthouse. The trick is to be available.
Make sure that you talk to the lawyer and the human resources manager at the local law firm and make that connection. Let them have your card for service, with lots of your contact information on it, when they are in a pinch.
Home business connections are worth money to you if you persistently pursue and search for them.