Red Bank, NJ (PressExposure) April 27, 2009 -- Sarah Bandy, a successful realtor, entrepreneur and president of The Bandy Group, is introducing a new concept in reality TV.
Bandy will be the star of Project: Reality Realtor, a weekly âfly on the wallâ documentary-style show which chronicles her ambitious new real estate campaign aimed at netting $1 million in sales in one yearâs time.
Each week viewers will be able to tune in at http://www.SarahBandy.com to learn her methods, celebrate her successes, and follow every step of the way on her daring and exciting new journey.
The show will also be promoted using âWeb 2.0â methods, including Youtube, Facebook, Twitter and other social media sites.
The campaign is inspired by bestselling author Gary Kellerâs book âThe Millionaire Real Estate Agentâ.
Bandyâs goal is to follow the models outlined in Kellerâs book for one year, using his methods to generate one million dollars of revenue in a 52-week time span.
However, Bandy doesnât intend to keep her success to herself - she is going to show her viewers how itâs done every step of the way.
Bandy feels that the combination of social media marketing, the Reality TV style documentary, and Kellerâs lead generation methods, will be far more effective than traditional marketing methods.
âI donât feel that cold calling or door knocking are where my strong suits lie,â Bandy explained. âThese activities donât utilize my natural abilities.â
Instead, to reach her goal of one million dollars of revenue in one year, Bandy will send out 16,000 direct mail pieces per month to a carefully selected geographic and demographic list of individuals.
Gary Kellerâs research and experience have taught Bandy that for every 50 people that a person markets themselves to 12 times a year, they can reasonably expect to generate 1 sale.
Using this formula, they will therefore need 16,000 contacts in their âhavenât metâ database to generate 320 sale per year there by reaching the goal of netting $1 million dollars; based upon a $250,000.00 average home sale price.
In addition to watching Bandy's show, viewers will also be able to interact and ask questions or make comments via Bandy's website. "This type of activity cannot be scripted and provides a more homegrown, grass roots marketing approach," according to Bandy.