Chicago, IL (PressExposure) April 12, 2008 -- EUGENE, ORE. - IDX, Inc. announced today that Sunny Masur with Coldwell Banker in the south shore area of Chicago has provided her customers with the ability to display the data from the Multiple Listing Service (MLS) of Northern Illinois (MLSNI) using the search application, IDX Broker. With this addition to Masur's website, visitors to her website will be able to connect with thousands of property listings from this Chicago area database by displaying the IDX/MLS data feed on their personal computers.
IDX Broker's fundamental purpose is to extract data from the MLSNI, and transfer it for presentation on the websites of real estate professionals in that area. Information from MLSNI is automatically displayed and is both reliable and current. IDX Broker's clients control the look, layout and optional features from their own account which include lead tracking and potential lead information gathering. Sunny Masur can integrate mortgage calculators, add slide shows and determine what criteria she wants displayed by her search tools.
Now that visitors to Sunny Masur's site are able to use IDX Broker, the potential for increased client retention and lead attraction will increase. Attractive options such as automatic email updates with property listings based on the consumer's criteria, advanced and specific searches, along with the ability to save potential real estate makes IDX software a preferred choice.
Sunny Masur is a lifetime resident of Evanston and a graduate of Evanston Township High School. Clients are drawn to her easy going personality and her vast knowledge of the area. She always seems to have just the right recommendation, whether it is a plumber, lawyer or where to eat in Evanston or anywhere along the North Shore. She is a fabulous resource for landscaping and decorating ideas. Her stint at the American Academy of Art serves her clients well. Sellers use her expertise to stage their properties for maximum value and Sunny helps buyers unlock the potential of their purchases. Her many interests such as painting, jewelry design, fishing, hiking, gardening, reading and biking make her a great resource and easy to talk to. She is involved as a volunteer at local schools and various community groups.