Survey 2011 Update: 600 Aspirants Participate and Tell How They Select B-Schools To Apply

Noida, India (PressExposure) October 18, 2011 -- The B School Survey for the B-School Rankings 2011, which was launched on 29 September 2011, is witnessing impressive turnout from the Directors, Deans, MBA aspirants, and the recruiters.

The second annual survey by aims to present a multi-dimensional picture about B-school education in India. The survey has been divided into three rounds which are going parallel: Directors & Dean survey, Recruiters survey, MBA Aspirants/Current MBA students' survey.

For the MBA Aspirants/Current MBA students survey an online questionnaire is live on The online survey is witnessing impressive response count in just few days of the launch. More than 600 MBA aspirants and current students at B schools have filled the questionnaire. The target is 1500 completely filled in responses, which will make the annual survey the biggest MBA aspirant survey till date.

With MBA aspirants being the biggest key stakeholder in B school Rankings 2011, the online survey aims to gauge their mindset, perception with respect to B schools.

The survey results will also be a great tool for the B schools to understand what the MBA aspirants want. The online survey has raised critical questions to find out the educational background, preferred information platforms, expectations from an MBA programme, difficulty level of entrance exams, etc. Some of the questions are:

-- Name the institute(s) that you think you will be able to get admission in.
-- What program interests you the most/ you prefer to pursue?
-- Rate the institutes based on how good you think they are.
-- Number of institutes you applied for admission to MBA
-- Name the institutes offering MBA degree that come to your mind when you think of a full time MBA.
-- Parameters /factors that play a critical role in the overall quality of an institute.

Also with the aim to get holistic view from the eyes of MBA aspirants on Why they are looking for an MBA the Survey also raises the following questions:
-- What are your expectations from an MBA program?

If you are an MBA aspirant, you can participate by clicking here:

Key Highlights of B School Rankings 2011 The results of the survey, in the form of B School Rankings 2011, aims to provide the most authentic and credible tool to lakhs of MBA aspirants who will be starting the hunt for their dream B-schools after taking CAT 2011 and other entrance exams.

What is also notable is that unlike other surveys, Survey 2011 findings will be based on data of latest batch i.e. 2011-13 from Top 100 B-schools. This will offer an updated picture of developments at India's leading B-schools.

Also, to ensure that the highest levels of credibility and accuracy are met, the survey is being conducted under the guidance of high powered advisory body. Noted management academician Padma Shri Dr Bakul Dholakia, former Director, IIM Ahmedabad is the chairman of the Survey advisory body. The other eminent members of the Advisory Body are Mr K. Ramkumar, Executive Director, ICICI Bank and Dr RK Shukla, Director, NCAER-Centre for Macro Consumer Research.

The survey methodology will seek to evaluate a B-school on three broad parameters: the 'Input parameters', the 'Process parameters' and the 'Output parameters' of an MBA program.

The input includes student aptitude and student proficiency, process includes quality of faculty, physical infrastructure and international initiatives. Output includes the market value academic excellence, recruiters' perception and students' experience.

The research partner for the survey is Facts 'N' Data, a leading research firm.

Stay tuned to for more news and updates on B School Rankings 2011.

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Press Release Submitted On: October 18, 2011 at 11:51 pm
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