Sustainable Startup: January 2007 Lift-Off Newsletter from WorkSavvy

Newfane, VT (PressExposure) January 29, 2007 -- The latest issue of "Lift-Off", the newsletter for would-be and early-stage entrepreneurs from WorkSavvy, focuses on the creation of businesses with sustainability from the startup. The lead article, "Sustainability from the Startup", features why sustainability is good for business on management, financial, commercial, human, and regulatory grounds. The kinds of business practices that are sustainable are described, as well as the business opportunities that exist in the field of sustainable business. "Jack Be Nimble" shows how the startup up can more easily adopt sustainability than the established business, with its committed investment and habitual behaviors. "Pinch Your Pennies" is an article about outsourcing to rural areas at home and abroad, creating employment where people are, rather than 'exporting' it to major cities around the world. "Cow Power" describes innovative energy generation projects using cow manure as fuel to produce methane and electricity. This issue of "Lift-Off" also offers the following ten tips on avoiding the loss your shirt from the startup:

1. Be sure of your purpose in life;
2. Commit to a vision for your business;
3. Be passionate about the business idea;
4. have a clear intention for how to start;
5. Determine your business model;
6. Use money as a measure, not a goal;
7. Offer more in use value than the cash price;
8. Spend as little as you can, don't be spendthrift;
9. Get selling, keep selling and sell some more;
10. Do it now - there'll never be a better time.

About WorkSavvy

About WorkSavvy: WorkSavvy is a business devoted to supporting business startup. The website ( has a wealth of free information, tools, resources, and links for would-be and early-stage entrepreneurs. Managing Director, William Keyser, a veteran entrepreneur and management consultant with rural venture capital experience, helps new business ventures get off the ground - more effectively than they might do on their own. He can be contacted at

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Press Release Submitted On: January 29, 2007 at 3:26 am
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