Brierley Hill, United Kingdom (PressExposure) July 22, 2011 -- Latin Music star and film actress Jennifer Lopez has become part of a new advertising campaign by Swarovski.
The star is seen wearing the highly desirable line of crystal infused jewellery in the music video to her recent song 'On the Floor' featuring Miami based rapper Pitbull. The song has been a dance floor favourite across the world this summer. It has been propelled by its sampling of the 1989 hit 'Lambada' by the Franco-Brazilian dance act Kaoma. The song charted at number one on the UK's singles chart and was Lopez's first top ten single in the US since 2003's 'If You Had My Love'.
The 41-year-old singer known primarily by her nickname of J-lo is also a judge on American Idol alongside Aerosmith front man Steven Tyler.
In the 4 and a half minute promo for the song Lopez is seen wearing three different sets of Earrings from the Swarovski range all adding extra glitz and glam to the superstar's outfits.
Swarovski crystals have also been sparkling up the performances of the Black Eyed Peas. The group kicked off their summer touring season at Paris's Stade de France. Costume designer B. Akerlund incorporated over 90,000 Swarovski crystals in more than 10 colours in to the costumes worn by the band.
The company have also been participating in the latest tour by Rihanna. The show contained several show stopping costumers which incorporated more than 800 of the company's crystals incorporated within her various outfits.
The gems have also been adding a certain sparkle to the stage show of iconic burlesque artiste Dita Von Teese.
With Swarovski jewellery and crystals adding a sparkle to so many big name performances it is easy to see why they remain so popular and why the jewellery items made by Swarovski crystals continue to be a firm favourite at thejewelhut.co.uk.