Swiftwick Expands Headquarters, Moves To Maryland Farms

Brentwood, Tennessee (PressExposure) April 23, 2009 -- Guy Brown operated as a sort-of incubator for Swiftwick, providing office space and resources while the company grew. Starting in cycling, sales in Tennessee have grown in hockey and running as a relationship with the Predators developed to promote the youth hockey and products were exposed to serious runners in a partnership with the Nashville Striders. A new nationwide marketing campaign using social networking and search engine positioning has helped the company quickly outgrow its share of space inside Guy Brown.

“There’s never a good time to move when you’re growing as fast as Swiftwick, but space to a business is like breathing to an athlete,” said Mark Cleveland, CEO of Swiftwick International, LLC. “Our new location allows us the room to hire and gather together performance oriented people, to create and feel the energy we use to support great retailers and to constantly improve the product.“ One example of Swiftwick’s initiative to tap people from the world of athletics to promote its products is its recent hiring of Marcus Wilson, a captain on the Vanderbilt football team who graduated in 1992. Wilson’s job is to introduce Swiftwick products to high school and college sports teams.

The company’s new office is located at 101 West Park Street, Suite 120, in Brentwood, Tennessee.

Swiftwick compression socks are favored by many serious outdoor enthusiasts and professional athletes like endurance cyclist Nat Ross and athletic trainers like Stephen Taylor in Nashville. Constructed of top quality materials that wick sweat away from feet, Swiftwick socks keep you dry and they apply the perfect amount of compression to help improve circulation.

Swiftwick recently produced a limited edition “Pred Head” sock that quickly sold out and is producing a second custom edition of the “Custom Strider” – in club colors – a unique, custom product sold exclusively at http://www.swiftwick.com and available at Nashville Strider’s partner retail locations: Fleet Feet Brentwood, Team Nashville, Athlete’s House and ACME MulitSports.

“I’ve been tracking Swiftwick since the day they introduced their impressive running socks,” said Peter Pressman, the President of Nashville Striders, “it’s exciting to see this kind of rapid growth with a cool local company like Swiftwick that is so active in helping expand participation in athletics for fitness and fun.”

About Swiftwick International

About Swiftwick International, LLC
Headquartered in Brentwood Tennessee, Swiftwick designs and manufactures long lasting performance wear in the state of Tennessee, great products sought after by sporting teams and individual competitors looking for an edge. Specializing in moisture wicking, compression socks and also arm warmers, the company makes a Performance Line and also Custom Products with team logos and colors, selected by coaches and endurance athletes involved in cycling, running, hockey, golf, lacrosse, wrestling, volleyball, basketball and other popular sports. For more information on swiftwick athletic socks or other products, visit www.swiftwick.com

Press Release Source: http://PressExposure.com/PR/Swiftwick_International.html

Press Release Submitted On: April 22, 2009 at 3:30 pm
This article has been viewed 96988 time(s).