Waverley, Australia (PressExposure) March 18, 2012 -- Point of sale displays are popping up all over Sydney, even in the least expected places. Consumers are accustomed to seeing point of sale material in grocery stores or hair salons. These are structures situated in conspicuous places like check out registers at the grocery store or in hair salons. Magazines, candy, sodas and hair products are displayed on these wire frames, card board pop ups, shelves and even in coolers. Point of sale material can be crafted of just about any material. The key to capturing the interest of the passing consumer is the graphic artwork and positioning of the display in high traffic areas.
It only stands to reason that the waiting area in the dentist office provide a great place to stand up a point of sale display. Dentists are enjoying a new peak in sales of teeth cleaning and whitening products after setting up point of sale material in their reception or waiting areas. According to Total Marketing Australia spokesman, Ray Giridharan, "In the past, patients rarely purchased water picks or electric tooth brushes at the dentist office. These purchases were made at the local super store or online. Now they buy them after their appointment." He elaborated that dental patients are a captive audience. While they are waiting to for their appointment they have time to look at advertising material, fill out competition forms, inspect new products, or even buy an impulse item such as a new electronic toothbrush. They even make a purchase when setting a follow-up appointment.
Point of sale material also includes signage that brings a passing customer into stores. This can include sale signs, a frame signs, neon led lights, banner flags and other eye catching street side items. According to Mr. Giridharan, "These are a great way for new dentists or clinics to advertise that they are open for business. The idea is to catch the attention of the person driving or walking in the area and give them a reason to stop in or call to make an appointment."
Have you recently relocated your clinic or are looking for a way to infuse new sales into your dental profession? Total Marketing Australia's designers can help create point of sale material to turn your captive audience into new sales. Get started with a fully customized solution at http://www.totalwebdesign.com.au
Contact details- Ray Giridharan Phone +61 433 399 294 Address: PO Box 587, Waverley NSW 2024 Australia