Peterborough, NH (PressExposure) May 26, 2009 -- TalentManagementTech.com (TMT) today launched the TMT PR Boost Campaignâ¢, a highly optimized search engine marketing (SEM) program driven by public relations content designed to improve talent management technology and service providers' organic rankings in the search engines. Research across several industries has shown that a focus on SEM results in a healthy return on investment during this economic recession, and companies in the talent management marketplace now have TMT, where they may not only harness SEM, but also participate in a search engineâfriendly environment that boasts the world's most comprehensive online and searchable directory of talent management technologies.
"Search engine marketing is the practice of carefully selecting keywords and keyword phrases that potential customers are likely to enter into search engines," said Brent Skinner, editor in chief of TMT. "This is where, research shows, companies in many sectors are electing to invest their marketing dollars during this recession. The decision to focus on helping potential customers find what they need in the search engines is a sound, wise one. As hiring conditions improve, talent management companies that have marketed themselves prudently online by investing in SEM will be well-positioned to emerge as market leaders."
Through its affiliation with Onrec.com, Online Recruitment Magazine, the Onrec 2009 Conference and Expo (http://www.Onrec.com/Expo2009) and other global media properties belonging to U.K.-based Tarsus Group plc, TMT is able to reach hundreds of thousands in the talent management industry. The site marshals the very latest in Web 2.0 functionality to create an online community that helps improve SEO for talent management technologies and services.
SEM is increasingly a top area of focus among companies looking to invest marketing dollars this year. Eighty percent of online retailers that plan to spend more on marketing for remainder of this year, for instance, will put that money into SEM, according to a survey by Forrester Research conducted in conjunction with Shop.org, a division of the National Retail Federation.
Furthermore, online banner advertising is in fact prompting online search activity. The percentage of viewers of online advertising who immediately perform a search of the content seen on the advertising display is nearly as high as the percentage that clicks on the ad itself, according to research commissioned by iProspect and conducted by Forrester Consulting of 1,575 adult users of the Internet.
"The takeaway from the research out there is that smart organizations are investing in SEM," said Skinner. "But that's not all. Trends indicate that talent management companies that turn to online advertising, a traditional area of marketing investment perceived as safe, must make sure that it works concert with robust SEM that search engine optimizes the nomenclature found in that advertising content."
Central to the TMT PR Boost Campaign is the TMT Spotlight, an article designed to display highly in organic search engine rankings associated with the keywords and keyword phrases a talent management technology company wants to target. TMT's editor in chief writes the TMT Spotlight, a profile and third-party endorsement of the company that elects to be showcased.
To fuel SEO and give the article a PR boost, the staff at TMT then posts this article to several online news release portals and pushes it to relevant blogs and relevant news aggregators. These activities work in concert with TMT's existing, robust industry presence in organic search to catapult the TMT Spotlight to favorable rankings in natural search results (i.e., those determined by the search engines' algorithms themselves).
Additionally, the company in the TMT Spotlight receives 30 days of prominent placement on TMT's homepage, enhanced visibility to qualified leads through an elevated presence in TMT's directory of talent management technologies and services, and a follow-up visibility report to summarize the TMT PR Boost Campaign's success.
Companies interested in learning more about the TMT PR Boost Campaign and TMT Spotlight may email kpoirier AT talentmanagementtech DOT com to reach Keri Poirier, business development specialist for Tarsus Online Media. Her phone number is 603-479-1845.
The TMT Directory lists more than a thousand firms that offer technologies and services for the talent management professions, and anyone who has a professional profile on TMT may also create, enhance and expand his or her company's listing in the TMT directory:
"Since launching last year, TMT has steadily built a strong presence for itself in organic search, to the point that content on the site itself enjoys an apparent mainline to the major search engines," said RD Whitney, founder of TMT and CEO of Onrec USA, both part of the online publishing arm in the U.S. for Tarsus. "This means companies mentioned in certain areas of the TMT website show up very favorably in organic search engine results related to keyword phrases such as the coveted 'talent management technology' and others."
Whitney encouraged talent management professionals to register at TMT, which is free to do and prompts the system to generate an e-mail that provides further instructions on how to create and enhance a personal profile and post content to the site: