Standon, United Kingdom (PressExposure) January 25, 2012 -- GHG, developers of the TalkingPoint speech recognition, digital dictation and speech to text software has engaged marketing and market research agency, Accelerate Associates, to implement an ongoing media relations campaign for the UK and Ireland.
The campaign highlights the benefits of using speech recognition in the healthcare market, demonstrating the significant cost savings and efficiencies that the technology offers users in specialties such as radiology and pathology.
Philippa Bevan, Partner at Accelerate Associates, who is heading the campaign, commented: "We have worked with GHG for a number of years assisting them with tender applications. The opportunity arose to quote for the media relations campaign and we are delighted to have been selected. TalkingPoint is a powerful suite of software and through the work we have already completed for GHG in the healthcare market, we can clearly see how TalkingPoint benefits end users, patients and the wider NHS."
Jim Robinson, Sales Director at GHG TalkingPoint continued: "We have experienced exceptional growth in sales during the last couple of years. We are, however, extremely conscious that to continue to grow the business and expand in an increasingly competitive market, we need to demonstrate the advantages of TalkingPoint in the media. Accelerate was selected due to their experience of working with us previously and for their understanding of the healthcare sectors that we work in".
Accelerate Associates is an independent provider of marketing and market research services [http://www.accelerate-associates.co.uk/market-research.htm] with a knowledgeable team bringing together experience from the NHS, laboratory, medical device, packaging and technology transfer sectors.
Accelerate Associates provides a flexible, professional public relations service for a European client base ranging from cutting edge start ups through to public sector organisations.
The campaign commenced in May 2011.
Katherine Bourne - Partner
Katherine Bourne qualified with a BSc (Hons) from Nottingham University specialising in Nutritional Biochemistry. CIM qualified with ten years commercial marketing experience, Katherine has worked in a number of market areas including the food, pharmaceutical, laboratory and science sectors.