TargetGov and Marketing Edge Team Up to Offer Webinar on Debunking Government Contracting Sales Myths

Columbia, Maryland (PressExposure) July 26, 2011 -- Gloria Larkin, president of TargetGov, and Beth Goldstein, president of Marketing Edge are offering a Debunking the Myths: Federal Sales Skills Series webinar at no cost. The complimentary webinar will be held July 28th at 11:00 AM eastern time. The webinar will focus on how to turn data into knowledge and revenue.

The webinar will cover topics such as what makes a great sales person, the critical selling stages, managing the sales pipeline, and CRM (Customer Relationship Management). Also in the presentation, learn how the size of sale impacts its "Close-ability" rate and how developing a Prospect Management System tailored to specific markets is critical for business success - irrespective of your data sources: FBO, Input, Fedsources, FedBid, Onvia, MyFedBid, etc.

The live webinar will be held July 28, 2011 at 11:00 AM eastern time, 10:00 AM central time, 9:00 AM mountain time, and 8:00 AM pacific time. This webinar is one hour in duration and free of charge. For more information or to register for the webinar visit http://www.targetgov.com or call toll-free 1-866-579-1346.

The expert speakers for the webinar are:

Beth Goldstein - Author of The Ultimate Small Business Marketing Toolkit (McGraw-Hill), and President of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs and companies to create successful marketing and sales programs. Consultant, nationally recognized speaker, and educator, Beth focuses on answering the questions that keep business owners up at night: What can I do to maximize revenue-generating opportunities? Why do some prospects buy from me and others from my competitors? How can I increase customer loyalty?

Beth has over 20 years of direct industry experience and holds an MBA from Boston University and a degree in Economics and Sociology from Brandeis University. Passionate about small business challenges, she writes a free, monthly newsletter: Small Business Survival Tips. She can be reached at beth@m-edge.com or 508.903.0976 or found online: http://www.m-edge.com.

Gloria Berthold Larkin - President of Marketing Outsource Associates, Inc. (MOA) and its division, TargetGov. The TargetGov division focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc), business development, proposal management and development, contract administration and expert federal contracting services.

About TargetGov

TargetGov is the nationally-recognized business development firm assisting businesses of all sizes win government contracts.


The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.)


Press Release Source: http://PressExposure.com/PR/TargetGov.html

Press Release Submitted On: July 26, 2011 at 6:26 pm
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