Buffalo, NY (PressExposure) December 27, 2012 -- Pure Tax Resolution
Phone: (716) 795-7719
Address: 300 International Dr, Suite #100, Buffalo, NY 14221
Web site: http://taxresolutionbuffalo.ny-biz.co/
Buffalo-area taxpayers who need help filing back taxes, preparing for a tax audit, or securing a tax settlement will soon have an easier time locating the right tax consultants for the job. Thanks to a new partnership with local online marketing firm Prospect Genius, locally owned tax resolution firm Pure Tax Resolution is working to improve its Web presence. Pure Tax Resolution hopes that the partnership will help it better provide the Buffalo area with top-quality tax resolution services.
In order to stay competitive in an industry filled with small businesses and national chains offering similar services, tax help firms like Pure Tax Resolution need to include Web marketing strategies in their overall marketing plan. One key to successful online marketing is to launch a business Web site that's not only informative, actively maintained, and attractive, but that also performs well on search engine results pages. With Prospect Genius's help, Pure Tax Resolution has created a site that's easy to find on the Web, especially using online search engines. According to the Pew Internet & American Life Project, search engine use is one of the most popular Internet activities, with approximately 59% of adult Internet users visiting a search engine on any given day.
Prospect Genius's main marketing tactic is a process known as search engine optimization. SEO involves incorporating industry- and location-specific keywords into a Web site's copy, so that search engine algorithms view that site as relevant to related search query keywords. By boosting Pure Tax Resolution's search engine ranking using SEO strategies, Prospect Genius hopes that Buffalo-area search queries using keywords like "help with back taxes" and "local tax consultants" will lead to Pure Tax Resolution's Web site.
"A major part of making a business Web site an effective marketing tool is ensuring that the process of finding it is easy and hassle-free," explains Matt Gallo, a Web advertising expert for Prospect Genius. "By making Pure Tax Resolution more prominent online, we're hoping to help individuals and businesses in immediate need of tax resolution services to locate that professional help quickly."