Richmond, VA (PressExposure) January 10, 2013 -- For Richmond-area taxpayers facing back taxes, IRS audits, tax penalties, and other tax problems, help is on the way. Local tax help firm Pure Tax Resolution has announced a partnership with local online marketing company Prospect Genius that will make the process of finding the firm online quick and hassle-free. Pure Tax Resolution hopes that the move will enable its tax consultants to better meet Richmond's individual and business tax resolution needs.
In today's digital age, small businesses have to include Web marketing in their overall marketing and advertising strategies. According to the Pew Internet & American Life Project, some 58% of Americans report performing online research about products and services they're considering purchasing. Without a Web site that's active, informative, and easy to locate via basic online search, a small business might miss out on the opportunity to reach those Internet-savvy consumers.
Prospect Genius helps small businesses up their Web marketing game using a process known as search engine optimization. SEO tactics help Web sites become more visible and accessible to the people who need them, particularly on search engine results pages. For Pure Tax Resolution, this means ensuring that people in the Richmond area who query Bing, Google, or Yahoo! using keywords like "back taxes assistance," "help for tax problems," and "local tax consultants" are presented with Pure Tax Resolution among the top search results. Studies have shown that sites in the top two or three results receive the most traffic following the search.
"By improving Pure Tax Resolution's search engine ranking, we're helping a small business succeed while also helping local taxpayers get the tax help they need," states Prospect Genius's lead SEO marketing strategist, Matt Gallo. "Search engine optimization benefits both the businesses who use SEO tactics and the consumers who are searching for the services those businesses offer. It's a win-win situation."