Overland Park, KS (PressExposure) May 11, 2012 -- Taxation Solutions, Inc.
Phone: (913) 543-2805
Address: 7113 W 135th St, Suite #306, Overland Park, KS 66210
Taxpayers in Overland Park and the surrounding area will soon have an easier time finding the tax resolution services they need. Thanks to a new partnership with local online marketing company Prospect Genius, locally owned IRS assistance firm Taxation Solutions, Inc. is making its services and contact information more visible online. The goal is for area taxpayers who need help with tax settlements, back tax returns, IRS audits, and other tax issues to be able to find the help they need quickly and easily.
According to a February 2012 survey published by the Pew Internet & American Life Project, approximately 78% of American adult Internet users go online for information about a product or service they're considering purchasing. Professional services such as tax resolution may be high on that list, as searchers look for customer reviews, employee certification and experience, and other information to help them make an educated decision. That's why a small business such as Taxation Solutions, Inc. can benefit from improving its Web presence. By making its tax relief services easier to locate online, Taxation Solutions, Inc. stands a greater chance of being hired by one of these Internet-savvy consumers.
Prospect Genius utilizes search engine optimization (SEO) to improve a Web site's search engine ranking. SEO involves marketing a company by focusing on industry-specific and commonly searched keywords. Thus, going forward, when Overland Park residents query a major search engine such as Google, Bing, or Yahoo! using keywords such as "tax settlements," "back taxes," or "tax relief," they'll be more likely to encounter Taxation Solutions, Inc.'s Web site near the top of the search results page. Studies have shown that sites in the top two or three results receive the most traffic.
"In today's digital age, a small business needs a strong Web presence in order to remain competitive in an industry filled with national chains," explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. "By bolstering Taxation Solutions, Inc.'s Web visibility and accessibility, we hope to help the business broaden its reach in its local community. Of course, local taxpayers will benefit as well, by gaining a faster, hassle-free way to locate the help that they need with tax issues."