Washington, DC (PressExposure) September 01, 2012 -- Washington, DC, taxpayers who need professional tax help will soon have an easier time finding the right tax consultants online. DC-based company Capital Hill Consulting, which also serves individuals and corporate clients in the surrounding Virginia and Maryland communities, has partnered with online marketing firm Prospect Genius to boost its Web presence. The goal is for prospective clients looking online for tax resolution service to find Capital Hill Consulting's Web site quickly and easily.
Search engine use is one of the primary reasons people go online. In fact, between 2002 and 2012, the percentage of Americans using search engines to find information on the Web grew from 52% to 73%, according to the Pew Internet & American Life Project. Because more and more people are relying on the Internet--and on search engines in particular--to learn about local businesses, a small company like Capital Hill Consulting needs a Web site that is informative and performs well on search engine results pages. A prominent Web site is key in attracting new business in today's digital age.
Prospect Genius utilizes a process known as search engine optimization, or SEO, to boost small business Web sites' search engine rankings. Sites with high search engine rankings show up near the top of the results listings for relevant searches. In Capital Hill Consulting's case, Prospect Genius hopes to ensure that when taxpayers in the greater Washington, DC, area query a search engine like Bing or Google using industry-specific keywords like "IRS audit representation," "back tax relief," and "help with tax problems," they encounter Capital Hill Consulting among the top results. Studies have shown that sites in the top few search engine results get the most clicks.
"Using search engine optimization, we're making Capital Hill Consulting's Web site into a more effective marketing tool," says Matt Gallo, a senior Internet marketing strategist for Prospect Genius. "The easier it is to find Capital Hill Consulting online, the more people have the opportunity to learn about what the firm has to offer that other area firms don't. Those Web site visits can translate into new clients."
Since 2009, Capital Hill Consulting has provided expert tax resolution service to individuals and businesses in and around Washington, DC. The company specializes in tax settlement negotiation, back tax filing, IRS audit representation, and other tax help strategies.