Albany, NY (PressExposure) January 09, 2013 -- Local residents in the Albany area who are in need of a reliable taxi cab service will soon find it much easier to find one when searching online. Recently, Henry Kab partnered with Prospect Genius, an online marketing company, in order to enhance its Web presence and help local residents and visitors to Albany more easily locate its services. For Henry Kab, the goal of this partnership is to reach more customers in Albany who are in need of airport shuttle services, executive car services, and general taxi services.
According to the Pew Internet & American Life Project, 47% of Americans rely on the Internet in order to get information about local businesses. With such a great number of Americans searching online to find information about local businesses, it's important for companies like Henry Kab to take advantage of this and increase their online marketing strategies. By working with Prospect Genius to ensure that its Web site is visible to a larger pool of potential customers, Henry Kab has a better chance of growing its business and serving more customers in Albany.
In order to increase the visibility of small businesses' Web sites, Prospect Genius relies on search engine optimization, more commonly referred to as SEO. SEO strategies involve integrating relevant keywords and phrases that are specific to a client's industry into their Web site content. This process helps companies like Henry Kab to rise in the search engine results when Internet users perform relevant queries. This means that when potential customers go online to popular search engines like Yahoo!, Bing, or Google to search for terms like "taxi service Albany," "airport shuttle services," and "executive car service," they'll have a much easier time locating Henry Kab's Web site because it will be closer to the top of the search results.
Matt Gallo, an Internet marking expert with Prospect Genius, notes how important SEO can be to a company's success: "Using SEO is a great way to get a company's name out there. With a limited Web presence and low search engine rankings, companies like Henry Kab may not be able to reach their full potential. By working to improve Henry Kab's search engine rankings, we're making it much easier for them to reach their target audience, expand their customer base, and increase profits."
Henry Kab is a local taxi service providing comfortable, affordable rides for passengers in and around Albany. Established in 2012, Henry Kab also offers airport shuttle services, chauffeur services, and executive car services.