London, United Kingdom (PressExposure) February 18, 2013 -- TechNavio today launched its report, Global Backend-as-a-service Market 2012-2016, based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers' understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: "The demand for backend-as-a-service (BaaS) solutions is increasing with the increase in the number of smartphone and tablet users. Smartphones and tablets are equipped with the latest applications and most of the users of these applications are also using smartphones, which is mutually beneficial for application developers and BaaS providers. In addition, mobiles and tablets are now being equipped with more personalized services such as location-based mobile technology, which could help in the better segmentation of potential customers for marketing purposes; however, this segmentation is a complex process. Therefore, application developers are adopting BaaS offerings to save time and cost in application development. Therefore, technological advancements in BaaS coupled with the increase in the number of smartphones and tablets is one of the trends that is expected to further increase the growth of the Global BaaS market."
According to the report, one of the major drivers is the need to reduce the complexity of application development. The greater ease in developing applications for mobiles, tablets, and other devices gained through the use of BaaS solutions is helping organizations to develop applications with more advanced features in less time. This allows more time to be devoted to the marketing of the applications. Therefore, organizations are improving customer engagement and brand value with minimum investment in terms of time and effort.
Further, the report reveals that the lack of end-user control over BaaS solutions constitutes one of the major challenges in this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit http://www.technavio.com/content/global-backend-service-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit http://www.technavio.com/enterprise-computing
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