TechValley Sandler Sales Institute a NYS Women-Owned Business

Albany, New York (PressExposure) April 24, 2007 -- Direct Impact Associates, LLC, the authorized Tech Valley franchise of the Sandler Sales Institute (SSI), announced today it has been certified by the New York State Empire State Economic Development, Division of Minority and Women’s Business Development as a New York State Women-Owned Business Enterprise. The women-owned business program is designed to assist the growth and development of businesses owned and controlled by women.

“As a certified Women-Owned Business Enterprise we look forward to bringing professional development and training in the areas of sales, customer service and management to organizations throughout the growing Tech Valley,” said Lorraine Ferguson, founder and president of Direct Impact Associates.

The Sandler Selling System is a proven methodology dedicated to improving sales and sales management skills through innovative reinforcement training. It serves businesses of all sizes with short- and long-term programs that offer continuous coaching, counseling and support for sales professionals, managers and customer service teams.

Ferguson has led the local SSI business since its founding in early 2006. For more information on the Sandler Sales Institute and Direct Impact Associates, LLC, call 518-229-0516 or visit

For more information, contact: Direct Impact Associates, LLC 518-229-0516


About Direct Impact Associates, LLC

Direct Impact Associates LLC is the Tech Valley authorized licensee of the Sandler Sales Institute, dedicated to improving business performance through training and reinforcement of the Sandler Selling System. For more information on the Sandler Sales Institute and Direct Impact Associates, call 518-229-0516 or visit

Press Release Source:,_LLC.html

Press Release Submitted On: April 24, 2007 at 9:38 am
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