Los Angeles, CA (PressExposure) February 09, 2011 -- "I am elated that Tenevis and aLine media have decided to join forces. aLine's respect and influence in the industry is exactly what Tenevis needs as we continue to take research, styling and quality of fitness shoes to the next level," says Tenevis President/CEO David Corsi. "Our partnership with aLine media will assist us in positioning Tenevis in the forefront of consumer's minds and create a strong marketing and brand awareness campaign to extend the customer base exponentially."
Tenevis, which is defined as "Soft and Powerful" in Latin, began as an idea by YS Hwang, the President of the Boss Corporation in Pusan, Korea. Hwang, an experienced footwear veteran, challenged his staff to create an innovative technology that could be used on many different design platforms.
With this challenge in hand, his staff created the patented balance bone and chip technologies. A study by The Calgary Institute of Kinesiology proves that these technologies increase the cushioning of a shoe by 127.5%, reduces the load on your joints by 30-40% and decreases muscle fatigue. In addition to this study, Tenevis has also received FDA approval as an orthosis corrective shoe.
Tenevis shoes are sold nationwide at Independent comfort shoe retailers, specialty and orthopedic footwear stores. More information available at http://www.tenevis.com.