Sydney, Australia (PressExposure) July 02, 2014 -- In yet another first, Teknowledge Software recently announced that it would be conducting a series of short video sessions - to be hosted on YouTube. The CEO of the mobile app company, Hussain Fakhruddin, will be addressing all app-enthusiasts in this video-series.
A wide range of topics pertinent to mobile application development will be discussed in the videos. According to a reliable source from the company, each video would be of around 180 seconds in duration. Till date, 8 topics have been jotted down by the app developers and testers at Teknowledge. The introductory video has been shot already, and will be uploaded soon.
During a press meet held last week, Mr. Fakhruddin elaborated on this rather innovative strategy to connect with potential customers. He pointed out, quite correctly, that there was still a relative lack of in-depth knowledge in the minds of general people, regarding mobile apps. The videos would help in doing away all such doubts and apprehensions - and make average smartphone-users more confident about downloading and installing apps.
In addition to individual customers, there will be multiple videos meant for corporate houses as well. For Indian and Australian business houses, the advantages of having native apps (for branding, promotions, etc.) will be highlighted. After listening to a video lesson, viewers can get in touch with Mr. Fakhruddin directly via email, with all further queries. Quotes on iPhone and Android apps are, of course, available for free.
The Teks team is making it a point to ensure that the videos indeed generate interest and high engagement rates among targeted viewers. The CEO, along with other senior officials of the application development company, stressed on the importance of lending a fun and interactive touch to each of these electronic visual sessions. Mr. Fakhruddin has kept reiterating that these are not mere promotional videos, and they would be instrumental in generating awareness about mobile apps. Going by the sneak preview of the first video of the series, it seems that his statement is spot on!
As further proof of the fact that the Teks videos are not just masked advertisements, Mr. Fakhruddin informed mediapersons that there will be a few videos specifically meant for peer companies as well. Issues on getting apps approved at iTunes, the mistakes an agency should avoid while creating mobile software, and the correct procedures for fool-proof mobile app testing will be deliberated upon. It seems that Teknowledge wants to develop the entire international mobile community - and not just ramp up the competition. Hopefully, these 8 short videos would be followed by many more.
As far as creating educational/consultation videos related to mobile technology is concerned, Teknowledge Software is indeed in a good position. A couple of weeks back, its app portfolio surpassed the magical 600-mark, while the company celebrated its eighth anniversary recently too. In late June, the Australian chapter of Teknowledge - Teks Mobile Australia - also started operations. As a market leader in the domain of Android and iPhone app development, Teknowledge has taken it upon itself to bring everyone at the same level - as far as interest and knowledge about apps are concerned. It would be great if more companies followed Teks' example.
Depending on the responses received on the YouTube videos, Teknowledge Software might also launch a series of one-on-one Google Hangout sessions. Queries that are more technical in nature will be discussed during them - by Mr. Fakhruddin and his panel of mobile app developers. Feedback on the videos will be actively sought as well, primarily via Facebook and Tumblr.