Delhi, India (PressExposure) November 27, 2012 -- Increasing television households, growth in the DTH and cable television subscriber base, rising number of channels, escalating advertisement rates, etc. are expected to be the catalysts in driving the Indian television advertising market in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 12.3% during 2011-2016, according to its latest report titled "Indian Advertising Market Report & Forecast: 2012-2016". The report which has done a comprehensive analysis of the Indian advertising market expects the Indian television advertising market to grow robustly in the coming years. According to an analyst at IMARC Group, "Being an audio-visual medium, only television offers the advantage to convey the message with sight, sound and motion. These features of television advertisement make it more appealing and help advertisers to showcase the product and demonstrate its benefits more effectively than other media forms (Newspaper, Radio, Magazine, etc.)."
The report found that India currently has 146 Million TV households as against 108 Million in 2005. Research suggests that Indians spend a significant amount of time on television (average 2 hours in non-metro and 3 hours in metro cities). As a result, television allows advertisers to reach a large number of potential consumers, both at national and regional levels, in a short span of time. Findings from the report also suggest that the Food and Beverage Sector currently represented the biggest spender on television advertising. This sector was followed by Personal Care & Hygiene and the Services sectors which represented the second and third largest spenders on television advertising respectively.
IMARC's new report titled "Indian Advertising Market Report & Forecast: 2012-2016" provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
IMARC Group North America
IMARC Group Europe, Middle East & Africa
To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/