Seattle, WA (PressExposure) April 11, 2007 -- Increased conversion rates can result from thoughtful testing of landing pages and websites. Any site that has a conversion goal such as purchases or lead generation may benefit. Testing provides actionable data to improve online marketing campaigns. For and overview of testing with the Website Optimizer see http://www.marketingpilgrim.com/2007/04/ increase-conversion-rates-with-the-google-website-optimizer.html.
The Website Optimizer allows users to test different combinations of content on a site or landing page with the goal of increased conversion rates. It tells you which of the tested sections had the most impact on results, as well as which combination of elements worked best. But testing is only as good as the content. That's why good copywriting and design is critical to the process.
Tom Leung, Google's product manager for the Website Optimizer told ClickZ news, "The main problem we're trying to solve is to get people out of the dark ages in terms of how they develop pages." They want to move marketers from guessing about what works to testing and knowing what works. Tom, in a Future Now, Inc. webcast compared the Website Optmizer to the third leg in a stool comprised of Google AdWords, Google Analytics, and now the Google Website Optimizer.
You can sign up for Google's Website Optimizer at http://services.google.com/websiteoptimizer. You can enlist copywriting and testing services at [http://www.adlabdirect.com].
Further information about landing pages and multivariate testing is available in the articles and posts at [http://adgeek.typepad.com].
For additional information about the news that is the subject of this release, contact Jeff Horsager. AdLab Direct ([http://www.adlabdirect.com]) provides copywriting and testing services to increase conversion rates in online marketing campaigns.