Limerick, Ireland (PressExposure) October 21, 2009 -- TheEbookSale Publishing, an Irish based eBook Publishing company, harnessed the power of email marketing 18 months ago. Since then, the subscriber list has hit 10,000.
Company President, Richie OâBrien, is delighted with the announcement and thinks that "This is a significant milestone for our publishing house", and acknowledges that "email marketing and newsletters are fundamental to the success of any online business".
So what are newsletters and why are they good for business? A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newsletters delivered electronically via email (e-Newsletters or eZines) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence. They are published by businesses and companies to provide information of interest, upcoming events and company news to their members, customers or subscribers.
It is planned that our ebook newsletter [http://www.theebooksale.com/newsletter] will also be fully compatible with smartphones by our next issue later this October. "A higher percentage of subscriber use iPhones, Blackberry and other smartphones to surf the web, read emails and newsletters nowadays" states Richie, and if you do not stay abreast with the latest trends, your subscriber list will begin to suffer.
There are so many factors that can help or hinder the success of a newsletter. It's important to use a short, simple and clean layout where you get to the point quickly. Remember, the newsletter is not just about you, it's also about your subscribers. Get to know who shops in your store or needs your services and then tailor the newsletter to your clients and what they want. Mr. O'Brien adds that you must "write to express, not to impress" and that asking your subscribers for feedback is fundamental to understanding the needs that must be satisfied.
Delving into the backend of newsletter publishing is also very important. Analysis of delivery reports, tracking and geo-tagging can tell much about the strengths and weaknesses of the newsletter campaign. It will help to maximize subscriber pickup and more important, it will minimize the unsubscribe count. To conclude, publish regularly and provide 'Contagious Content' to keep the loyal subscribers happy and to impress new subscribers so that they will hit that 'forward to a friend' button.
Check out our newsletter by going to our homepage, www.theebooksale.com