The 4th Annual Texas Black Film Festival Announce Official Selections

Asbury Park, NJ (PressExposure) January 14, 2010 -- Change, directed by Jay Rodriguez, has been accepted into the 4th annual Texas Black Film Festival, TBFF. The film was shot in Asbury Park & Neptune, New Jersey, in late October ‘09. Jay Rodriguez, Jeff Cucciniello and Sophie Lily Weinstein produced the film in collaboration with Gruntled Entertainment.

“From conception to film festival, Change has been an incredible experience”, said Sophie Lily Weinstein “When I first read the script I was immediately drawn in. The characters experience true change and growth which Jay skillfully captured on film.”

The short film written by Sean Ryan and Jay Rodriguez is a dramatic narrative about two inner city teens that battle the realities of poverty, drug addiction and the perpetual threat of violence while navigating the conflicting pull of their consciences.

Willie Roach, R&B artist and design genius behind Sole Creators and Jersey Stand Up, made a special guest appearance in the film. Roach outfitted the cast with custom jackets made exclusively for the project, which are available to the public by special order.

The Texas Black Film Festival will host three (3) full days of entertaining and insightful films, workshops, and events. The family friendly festival inspired by the African-American experience, provides filmmakers from around the world an opportunity to reach audiences, which are seldom seen through major theatrical release. The films, divided into four categories, features, shorts, documentaries, and animation with be screened in 2 hour blocks. Tickets can be purchased at the festival website.

For media inquires contact Sophie Lily Weinstein at

ABOUT JAY RODRIGUEZ Jay Rodriguez Jr., award winning director/producer/ cinematographer, is a self-taught filmmaker. Jay opened his production company, Itchy House Films, in 2005. That same year, he won Best Comedy Cinematographer for his work in “Brain Storm” at the annual Movie Making Madness Short Film Competition. In June of ‘09 Jay’s work as Director of Photography on the short film, “Visiting” which received top billing as an Official Selection at the Palm Springs International Film Festival in Palm Springs, CA.

ABOUT SOPHIE LILY WEINSTEIN Sophie Lily Weinstein, Founder & CCO of Synergy Media,S3M, L.L.C., a bi-costal boutique sports, entertainment & lifestyle public relations firm. Sophie Lily has a diversified portfolio that reaches across all genres of media.

ABOUT JEFF CUCCINELLO Jeff Cucciniello is the owner and operator of JEVCO Studios. His music productions & mixes have been featured in award winning dance competitions throughout the East Coast. Jeff's portfolio includes DJ mixes, original electronic and hip-hop music productions, commercials, and short films.

About Synergy Media, S3M, L.L.C.


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Press Release Submitted On: January 13, 2010 at 5:17 pm
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