The Artful Dodger, From the UK to the US

New York, (PressExposure) May 11, 2009 -- When it comes to urban wear, hoodies, T-shirts, outerwears, shorts, jeans and pants, sweatshirts, and jackets, the brand Artful Dodger has become one of the most popularly in-demand throughout across the US. This is because of its intricate designs and themes that greatly emphasizes on the mischief and cunningness of one's individuality. But what is Artful Dodger? Who is the founder of this so-called revolution in urban and street wear?

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Before the clothing, the name "Artful Dodger" was popularly associated with the term "mischief". This started when the name was first introduced through a popular children's book called "Oliver Twist". The story is about a gang of mischievous children trained by the elderly Fagin. Dodger is one of the group, a skillful and cunning pickpocket. From that thought came an idea for a unique clothing line. Through the urban street wear and skateboard fashion movement created by artist such as Pharrell and Lupe Fiasco, Artful Dodger became a popular brand in the Hip-Hop fashion audience.

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The Artful Dodger clothing is said to have been founded on late 2005 by a man named Scott Langton. Originally, the Artful Dodger was known throughout Europe until it invaded the American soil. This was primarily accomplished by the help of Jay-Z, a famous American rap artist also known also to have founded the popular urban clothing line Rocawear. Through Jay-Z, the Artful Dodger Clothing was acquired for $15 million US dollars, then marketed by one of the US' top brand management company, the Iconix Brand Group, which licensed the brand to retailers and manufactures. It is said that the purchase was one of the greatest move for the company who was trying to get a strong footing in the high-spending urban market.

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Artful Dodger was one of the most popular street wear brands in the world at the time of purchase, giving Iconix exactly what it desired. Iconix had plans to expand the brand into more stores and countries that Langton had reach into, spreading the name of the Artful Dodger brand. As part of the agreement, the Iconix Brand Group entered into a multi-year licensing deal with Signature Apparel Group for the brand. Artful Dodger founder and CEO Scott Langton joined Signature and now acts as creative director and head designer.

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Press Release Submitted On: May 10, 2009 at 10:30 pm
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