Carlsbad, California (PressExposure) February 28, 2011 -- FOR IMMEDIATE RELEASE
The BTB Group Selects The Lighthouse Sales Group For Sales And Marketing Outsourced Operations
Carlsbad, CA - February 28, 2011 - The BTB Group and The Lighthouse Sales Group (LHSG) have entered into a multi-year Agreement for Sales and Marketing services. Included in the partnership will be several components aimed at improving overall sales performance starting with comprehensive sales and lead generation strategy development, and also including:
* All Facets of Lead Generation
* Outbound Marketing Campaign Definition and Creation
* New Marketing Material Definition
* Sales Outsourcing
* Target Market Definition
* Website Development Assistance
* Sales Process Definition
* Search Engine Optimization Guidance
Prior to working with LHSG, The BTB Group relied heavily on inbound leads and referrals. Partner Ron Schlecht mentions "In order to grow our business we needed a comprehensive approach that spanned all facets of Marketing, Sales and Lead Generation". Schlecht also added, "We had worked with lead generation companies before and were not satisfied with the quality or quantity of leads". In addition to providing a comprehensive program, The BTB Group was also looking for a partner that understood the Consulting Services marketplace. "Selling services requires a consultative approach based on fully understanding the client's needs, at a detailed level, prior to delivering a Statement of Work or Proposal" adds Schlecht.
The LHSG will be responsible for all Lead Generation, Sales, Sales Management and Sales Reporting. This turnkey approach will allow The BTB Group to focus on their clients and delivering services. Key to being able to successfully partner together is a detailed understanding of The BTB business model, services, target markets and key messages. The Lighthouse Sales Group has a unique process by which they immerse themselves within a client's business in order to build a comprehensive go-to-market strategy. Jeff Lynch, President of The Lighthouse Sales Group adds, "in order for a company to begin an outbound sales and lead generation strategy, it is imperative that all the pieces are in place including an effective web site, complete sales collateral, sales processes refined, and target markets clearly defined". Lynch also adds, "The key to our success is that we go far beyond fundamental sales representation and telemarketing in order to drive dramatic results in a highly competitive market".