Dallas, TX (PressExposure) June 22, 2013 -- The Barber Shop Marketing (TBS) has won a 2013 Telly Award in the 34th Annual Telly Awards competition for the Dallas County Community College District's (DCCCD) 2012 "Smart Starts Here" campaign. Earlier this year, TBS and DCCCD received four awards for the campaign in The 28th Annual Educational Advertising Awards competition, sponsored by Higher Education Marketing Report.
Richard Schiera, creative director at TBS, said the Telly Award is "the perfect end to the perfect job" - for an ad that portrays talking to one's self in a new and memorable way.
"We went from brainstorming ideas to an ad with a talking brain," he continued. "Most people considering college are young, scared and conflicted. They want to be successful in life, but...are they good enough for college? Do they have what it takes? Are they ready to leave home? What about the cost? How will they pay for college? We show that inner conflict as the brain talks.
"Since community colleges are a logical and affordable option for getting a start in college, the DCCCD ad illustrated: 'Smart Starts Here.'"
Kathy Cook, Dallas County Community College District's (DCCCD) director of advertising, stated, "Creative minds at The Barber Shop Marketing provided the brain power for DCCCD's award-winning ad campaign. The 'Smart Starts Here' brain campaign resulted in standout, creative ads that deliver DCCCD's message in a fresh and compelling way, reaching our audience effectively via broadcast, outdoor and online media."
"Dallas County Community College District is a dream client with great input and this campaign was so much fun for our team. We wish we had a dozen clients like DCCCD!" said Liz Barber, TBS president.
The ad campaign ran for five weeks during summer 2012 on television, radio, the Internet and digital billboards around Dallas County. Additionally, a QR code on printed items enabled people to take a quiz to determine if they were left- or right-brained.
TBS' concept illustrates the conversations we have with ourselves in our heads - between left brain and right brain. Animation was simple and colorful, with hand-drawn images. The ads reinforced the quality of the curriculum offered by DCCCD and the affordability - a university-quality experience for a quarter of the cost.
The Telly Awards are the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. Its mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. Last year's Telly Awards received over 12,000 entries from all 50 states and five continents.
About The Barber Shop Marketing The Barber Shop is a group of experienced professionals whose goal is to provide small and medium sized companies the same marketing, media and creative expertise usually reserved for large national advertisers. We measure effectiveness with every response and increase in sales our clients enjoy. Their success is our success.