East Arlington, TX (PressExposure) August 11, 2009 -- If you plan on trying to find a good niche market for your company to focus on, you have to also be aware of the best ways to market to them. The thing about a niche market that makes it so effective for a company is the marketing it allows you to do.
Marketing is almost always going to be naturally broad in order to appeal to a wide audience. Any large company is going to have a diverse pool of people that they are trying to get business from.
Each group of people has their own tastes and interests and can be drawn in by considerably different tactics. This is the main problem with marketing to a general audience. If you have the money to afford a lot of marketing to appeal to as many people as possible, than you can probably make do just fine with a broad audience, but not every company is so fortunate.
This is why niche markets have become so attractive, because it allows you to hone in your marketing on one set group. The imagery you use along with your word choice and angle can be done with a very small group of people in mind, leading you to a greater chance at success.
However, what type of marketing should you use with this? If you want to focus on a niche that I would suggest you print postcards to be the focus of your marketing. The thing about postcards is that they were meant to target specific groups of people. You're quite literally sending your postcards directly into a person's home, and the more specific you can get with the people you are targeting the greater your chance at success.
It is quite cheap to print postcards as well. The standard postcard printing will not eat up all of your marketing budget, leaving you with plenty of money left over for other marketing projects. This also lets you get more batches of color postcards made, allowing you to keep up a more continuous marketing campaign than you might've been able to if you had gone with a more expensive form of marketing.
Of course, the message you need to send with postcards is naturally going to be very simple and to the point, given the small amount of space you have to work with, but that is perfectly fine when dealing with a niche market.
Because your audience is so specific, finding a simple message to promote can be that much easier. Niche markets are not going to be for every business out there, but I think you should consider them if you are not able to afford to target a particularly large market. Now you can take that smaller marketing budget and achieve an even greater success with your sales by being able to focus your message so much more.