Edinburgh, United Kingdom (PressExposure) September 03, 2008 -- The naturally inspired beauty and cosmetics company will re-establish their ethical background by promoting a new marketing campaign named âNatureâs Wayâ and launching two new product ranges â Wellbeing and Natureâs Minerals, a mineral make-up range.
Worldwide The Body Shop websites will be housed under the same domain name, making it easier for customers to find Body Shop products online. The revamped look will coincide with the launch of the new products which will be made available within the coming days.
Both new product ranges are inspired by the natural worldâs abundance of ingredients.
The Wellbeing range offers four new regimes; Total Energy, Pure Detox, Divine Calm and Deep Sleep treatments, which are all produced with natural ingredients based on traditional herbal remedies to help alleviate modern day lifestyle worries.
Many ingredients included within the Wellbeing ranges are sourced through the Community Trade program, meaning a purchase from the range contributes to socially or economically-marginalised communities around the world, from Ghana, Brazil and Nicaragua, to the UK and Republic of Ireland.
The new Wellbeing products from The Body Shop are designed to be easily incorporated into any lifestyle, with customers being able to pick the regime that's right for them.
The Natureâs Minerals range is derived from pure mineral powders, in order to deliver a natural finish, offering 'barely there' make up that also helps to achieve healthy looking skin.
Natureâs Minerals has been clinically proven to be suitable for those with sensitive skin with each product being preservative free, fragrance free and oil free. The Foundation, Blusher and Eyeshadow brushes available within the Mineral Make Up range are also 100% free of animal hair.
The Body Shop also plans to convert all PET (polyethylene terephthalate) bottles, from 30% recycled material to 100% over the next 12 months.