Westfield, New Jersey (PressExposure) August 05, 2011 -- Most businesses focus on just getting visitors to websites. But in all honesty, there is more to it. Businesses need people and vistors to actually convert and therefore become an actual sale. The way most businesses get a conversion is through some form of a call to action such as an online questionnaire, a view on a special landing page or the download of a special promotion. In short, businesses focus on the age old proverb, quality customers instead of quantity.
But is there a way to distinguish the quality customers from the masses?
Yes, with the use of tracking services such as Google Analytics.
The analytics experts at the advertising agency BOC Partners know how to use the reporting services. With their analytical tools, they are able to track a visitor and potential customer once they enter the business's website. Furthermore, BOC Partners has tools which detect the visitors' keywords and IP address. With these tools, it is easy to distinguish the quality customers from the quantity customers. For example, if a business is a local business based in NJ, and they have visitors on their website from Brazil, those visitors are not quality customers. This tracking service is offered by BOC Partners in all of their other advertising services. For more information about BOC Partners and their services, please visit http://bocpartners.com/our-services/
Like most advertising agencies, they want to make sure that their advertising is effective and successful; But BOC Partners also has the tracking tools to prove it.
Welcome to BOC Partners, Inc. We're a unique advertising agency that specializes in both traditional media and online marketing. We have been around for 25 years and our focus is on building traffic, be it showroom traffic, phone traffic, or online traffic. We not only practice the art of traffic building, but also the art of increasing conversions while focusing on quality. Located right in the middle of New York City and Philadelphia, we are sitting in two of the top markets in the country, but our great ideas and tracking techniques will work anywhere. To see our work and learn more about us, please visit our website at http://bocpartners.com