Leicester, United Kingdom (PressExposure) July 29, 2009 -- The latest Ofcom report conducted regarding broadband speeds in the UK, has suggested that some high profile Internet providers have been misleading their customers with their 'up to' speeds.
The findings have been published in the national press; they compare the expected speeds for particular packages from leading providers with the actual speeds that customers receive. The results have shown that some packages are yielding less than half of their expected Internet speeds.
The Creare Group, a web design and online marketing company, are aware that a large proportion of the population in Britain now use the Internet on a daily basis to access information quickly, whether that be the news, weather or to purchase the latest fashions online.
They offer professional website design to a variety of clients from small one man businesses to large corporate firms. Their web designers create websites to suit a range of requirements, including bespoke designs and ecommerce web design that allows businesses to sell their products and services online.
All of their websites are designed with the customer in mind, they consult closely throughout the process to ensure that they create a suitable design. However, they also understand that a website will only be successful if the Internet user finds it easy to use.
The Creare Group try to produce websites that are accessible, user friendly but also quick to load, tackling the issues created by the relatively slow Internet connections that many people receive.
Firstly, The Creare Group always try to create websites using small file sizes. This means that the time that they take to load is significantly reduced. However, they never sacrifice the quality of the website and take pride in providing top quality designs and graphics.
Not only is this useful for those people that are accessing the Internet via laptop or desktop computer but for the increasing number of people that visit websites through mobile Internet. This can be extremely slow but small file sizes make the loading process significantly quicker.
Secondly, they host their customers' websites on a selection of hosting servers. Saturated servers can make websites take a long period of time to load. Placing websites on a variety of host servers ensures that no one provider is stretched, making load times much more prompt.
Another sector of The Creare group focuses upon online marketing, in particular Search Engine Optimisation (SEO). Their SEO consultants apply a variety of techniques so that their customers' websites appear in the highest ranking positions in search engines such as Google, for key words related to their products and services.
Coupled with website design, this helps towards the accessibility of a website by making it easy to find online. Allowing users to search for the results they want, even quicker.
"Here at The Creare Group we always try to make user-experience a top priority when creating websites for our customers. The results of this latest report have shown the importance of doing so, and we continue to strive to create websites that are quick to load." Mike McKinlay, MD.
With the report showing that only 1 in 10 household receive over 6Mb when they are paying for an 'up to 8Mb' service, it is important that The Creare Group create websites that make the online experience much more efficient for users.