Atlanta, GA (PressExposure) January 27, 2009 -- Entrepreneurship has always served as a catalyst for economic development especially after market crashes. In addition to triggering innovation and change, entrepreneurship curves unemployment. Focused on the one factor that provides relief for a failing economy is business development firm, EPiC Measures, LLC (EM). On Tuesday, March 17, 2009, EM will present, "Building a Business and Brand from the Inside Out." The seminar is the first of several EM has launched in an effort to empower entrepreneurs who want to implement a brand-driven approach to establishing and operating a business. The seminar will be held on the campus of Loyola Marymount University in Los Angeles, California. Targeting the Los Angeles market was a natural progression for seminar instructor and EM's brand marketing manager, Isha Edwards, who has experience working in a variety of industries including entertainment, academia, retail and the professional services. "Over the years, I've met and worked with business owners who want to know how to integrate business principles with industry standards.
My goal is to provide instruction that enables current and aspiring entrepreneurs to excel."In addition to the course at Loyola Marymount, Edwards will facilitate a workshop for music professionals on March 14, 2009 during the Urban Network's Music Entertainment & Marketing Summit #19 in Industry Hills, CA. On March 16, 2009, Edwards will host a Business Essentials seminar for performing rights group, SESAC (Santa Monica, CA) Tailored for individuals as well as organizations, the Loyola Marymount session provides an in-depth look at the seven facets of business, which if applied as prescribed, will ensure that a business thrives. During the session, attendees will create a brand-driven strategy that positions their company ahead of economic downfall while remaining on the cutting edge of innovation. Home builders know that a house is never condemned for what goes wrong with the structure, but what goes wrong with the foundation. More than ever, entrepreneurs must evaluate the foundation on which their business is based and fix any 'cracks' before continuing to build," Edwards encourages.