The Health and Wellness Segment Offers a Huge Opportunity in the Indian Dairy Market

New Delhi, Delhi India (PressExposure) April 21, 2011 -- In its recent report titled "Indian Dairy Market Report & Forecasts 2011-2016", IMARC Group, one of the world's leading research and advisory firms, finds that although the Indian dairy sector currently has a very little presence in the Health and Wellness market, the sector is on a high growth trajectory and value added dairy products offer a huge future opportunity. Results based on IMARC's recent consumer survey in major metropolitans and tier-1 cities in India show that consumers perceived dairy products to be strongly associated with health and wellness. During the survey, when consumers were asked to put the four variables - nutrition, brand, taste and price - in order of priority in their purchase decisions, the nutrition value of dairy products was found to be the most important factor. According to the survey findings, majority of consumers were willing to make a switchover from plain to value added dairy products even if they had to pay a premium price for the latter.

According to the report, most of the traditional health and wellness products sold through the dairy sector are represented by processed dairy products such as malt beverages (e.g. Horlicks) and infant nutritional products (e.g. Ceralac). In recent years, however, a number of other Health and Wellness products such as probiotics and vitamin fortified dairy products have been launched with a considerable amount of success.

IMARC's new report titled "Indian Dairy Market Report & Forecasts 2011-2016" provides an analytical and statistical insight into the Indian Dairy market. The study which has been undertaken using both desk research and two waves of qualitative primary research, analyzes the Indian Dairy Market in three detailed sections.

What we have provided in this report:

The first section quantifies the Indian dairy market into twelve major classes and investigates the current and future opportunities in each of them. The second section provides an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates the usage of natural colouration in dairy products and evaluates their current and future potential.

Comprehensive situation analysis of the Indian dairy market and its dynamics:

Classes Covered: Milk, Curd, Butter, Ghee, Paneer, Cheese, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream

Focus of the analysis in each Class:

- Drivers and challenges in each market

- Historical sales trends

- Individual analysis of the unorganized and organized markets Structure of each of the markets

- Key players and products available in these markets Six year sales forecasts (2011-2016)

Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:

In order to gain an insight into the consumer awareness and acceptance levels of value added dairy products, IMARC conducted in-depth interviews with Industry experts and diverse group of consumers in major metropolitan and tier-1 cities in India

Focus of the analysis:

- Buying behavior

- Price sensitivity

- Nutritional requirements

- Consumer awareness of value added products

- Brand loyalty and switching trends

- Growth potential of value added dairy products in India

Understanding the current landscape of natural colouration in dairy products

Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:

- Size of the natural colouration market in India

- Key drivers and challenges in the market

- Usage of natural colouration in dairy products

Information Sources:

Information has been gathered from both primary and secondary sources:

Primary sources include industry surveys and face to face/telephone interviews with consumers and industry experts.

Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and more than 4000 paid databases.

To get the full version of this report please get in touch with us by emailing us at or by calling us on +91-120-4256531

About Imarc Group

For more than 5 years, the International Market Analysis Research and Consulting Group has been a leading advisor on management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

IMARC's tailored approach combines unfathomable insight into the dynamics of companies and markets with close cooperation at all levels of the client organization. This ensures that our clients achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting results.

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Press Release Submitted On: April 21, 2011 at 5:44 am
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