Nelson, United Kingdom (PressExposure) October 29, 2009 -- As more business is done, or begun, on the internet these days it is no surprise that so many companies are setting up websites to get themselves seen by their potential customers and to help retain the ones that they have already. Unfortunately, just having a fabulous looking website and getting it hosted, is only the beginning of marketing your website.
Although you can easily tell your existing customers that you have a website, what the address is and ask them to use it, what about your potential customers? Once your business is on the web, in theory, it is instantly accessible by millions of people around the world. But in reality, no one will see it unless they either know where to look or you have great search engine optimization [http://www.holisticsearchmarketing.co.uk/search_engine_optimisation.html] (SEO) that will be picked up by all the main search engines.
To put it in laymanâs terms, when you are looking for something on the internet you will type in words that relate to it, for instance if you are looking for a job in construction, you will type in a phrase like âconstruction jobsâ, âjobs in constructionâ and so forth. Unless the words used in your search, have been optimized for on your site, the search engines will not find your site and show it to the viewer.
If you want to market yourself or your business using the internet then you need to make sure that it has the best chance to be seen. To help you need a company that specializes in this type of work and who understands that your website needs to be seen by the right people, the ones who could become your new customer. More than that, they need to be able to show you ways of converting browsers into buyers.
There are hundreds of businesses offering SEO but most of them are run by people who understand computers, there are very few that also understand sales. As sales are what you want from your investment in internet marketing, it pays to choose wisely. We think that Holistic Search Marketing [http://www.holisticsearch.co.uk/] could be the total solution to getting seen and increasing your sales.
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