, Rome Italy (PressExposure) October 26, 2007 -- The Intellecta Innovative marketing blog (Intellectasrl.com/wordpress) is targeting established marketing specialists who are in the process of transition from a traditional only to a more balanced traditional and new media mix is launching a series of articles by the world renowned business futurist Larry Hochman.
Larry Hochman is one of Europe's best known and most sought after speakers on change. He is a globally recognized expert on the future trends of customer service, values, people and culture. He was named European Business Speaker of the Year in 2001.
"What we are trying to do with these series of articles by Larry Hochman is to present in detail his innovative views on Marketing Innovation, Customer Service, Outsourcing, and attracting and managing Talent" - says Christina Vlahova, founder of Intellecta Srl. "We created this blog as a resource where people can exchange opinions and this is the place where ideally you would take time away from you busy marketing schedule and come for fresh ideas and a different point of view. And now with the views of a globally recognized expert such as Larry Hochman - we are in an even better position to inspire marketers around the world and stimulate the dialogue on marketing innovation."
Acknowledging the fact that sometimes due to lack of time marketers tend to stay with the more traditional and known marketing techniques, the Intellecta Srl blog aims to facilitate them in becoming their day-to-day resource which requires less time to be invested in acquiring new ideas. The goal of the experts providing content in the blog is to offer fresh ideas on the use of new media, applying the most successful strategies from the traditional marketing.
"It simply is impossible to lead successfully unless there is clarity about what it is you are trying to inspire people to accomplish. This is more important than ever before owing to the multiplicity of issues competing for our attention in today's world." - says Larry Hochman and then he adds - "The world of commerce is now (to a degree once thought unimaginable): mobile, global, temporary, outsourced and off-shored. All of these trends will only become more significant in the months and years ahead."
To read the full articles by Larry Hochman, visit the Intellecta Innovative marketing blog at: intellectasrl.com/wordpress
About: Larry Hochman spent 10 years in Senior Management roles with British Airways and the loyalty management company, Air Miles, in both New York and London. His roles included Director of Customer Service and separately, Director of People and Culture - he being the first person in Britain to hold this title. He is a globally recognised expert on: Ethics, Values,
Customer Service, People and Culture. Alongside his numerous speaking engagements all over the world, Larry, who pioneered corporate mentoring work in the U.K. at Air Miles, is personal mentor to several Chief Executives.