Santa Rosa, California (PressExposure) July 16, 2009 -- VivaReal is the largest online real estate marketplace in Latin America with a strong presence in the US Hispanic market (bilingual), Mexico (Spanish), Colombia (Spanish) and Brazil (Portuguese). Additionally, VivaReal operates a site tailored to expats, retirees and investors interested in 12 different countries in Latin America. With the launch of the VivaReal Ad Platform advertisers can reach home buyers, real estate investors, renters and property owners targeting visitors by browser language, user location (IP delivery), city, state, country and more.
In the United States there are almost no websites to reach the fast growing Hispanic home buyer market segment online. VivaReal is partnered with the National Association of Hispanic Real Estate Professionals (NAHREP) and is leading the way with close to 1 million page impressions each month in the United States.
The trends are clear, the internet is growing exponentially in emerging markets. Latin America has seen growth in internet penetration of ~900% in the last 8 years (Internet World Stats). Real estate advertising budgets are almost exclusively spent offline in newspapers and magazines. The company anticipates most of its growth will come from Mexico and Brazil. According to Everis, Brazil is number 5 in the world in terms of internet users. The amount of internet users (76.2m), represents half of the users in Latin America (159m). Brazil is only behind China (285m), United States (234.4m), Japan (89m) and India (86.2m), but ahead of all countries in Europe, including Germany (61.9 MM).
Real estate advertising budgets are shifting online, a reflection of the Web's lower cost and efficiency in reaching the target audience. In the United States, 84% of consumers begin their real estate search online, according to the National Association of Realtors. The internet is several years behind in Latin America, but it is catching up.
"It is exciting to be in an earlier stage market because you can study what has worked (or not worked) in other markets and apply it. Latin America is full of opportunities and we are thrilled to be on the forefront of online real estate marketing in this region of the world. Our ad platform is just the beginning of what is to come. Right now our focus is to keep building the best site possible for our visitors and build on existing relationships we've developed with real estate brokers." states VivaReal co-founder, Brian Requarth.