Indian Trail, North Carolina (PressExposure) August 25, 2009 -- The majority of online businesses put time and money into websites that are not capturing imperative information on highly targeted prospects â itâs the equivalent to fishing without a net. A website without a capture page gives online visitors information about a company, but doesnât provide the company with information on the visitor for follow-ups.
Capture pages âcaptureâ contact information such as email address and phone number ensuring that other components of an internet marketing program such as autoresponders, can be put into play. Putting time and money into driving highly-targeted prospects to a website without getting information on them is like bringing that âbig catchâ right to the edge of the boat and then losing it back into the water because you didnât have a net to haul it in. And leads are the âbig fishâ for any business.
According to Internet marketing specialists, a capture page is one of the most important components in any Internet marketing plan. âThe purpose of any Internet marketing program is to drive highly targeted leads to a website. The capture page is what takes that traffic and turns it into leads,â states Erik Welker of Total Traffic Explosion, a company of seasoned Internet marketing professionals.
Welker goes on to explain that capture pages must be eye-catching and entice the visitor to want to know more about your products and services. He explains that capture forms, videos and calls to action are all important pieces of the puzzle when developing an effective capture page.
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