New York City, NY (PressExposure) May 28, 2011 -- Repetition is one of the secrets of business success, and billboards deliver advertising repetition all the time. Every message is worth repeating and your message deserves to be heard among a large bustling crowd of people and travellers trying to get where they're going on the road.
As long as there are cars on the road billboards will continue to speak and repeat business messages. One company understands communication well-Paradise Outdoor Advertising started in the mid-80's as a one man operation that has grown into one of the largest outdoor advertising companies in Australia.
"We pride ourselves on being a Queensland company with local knowledge and expertise," said Paradise Sales Director Mitch James.
Paradise has over 800 outdoor advertising billboard locations that provide out of home advertising opportunities in and around north and Central Queensland including Townsville, Cairns, Bowen, Mackay, Ingham, Rockhampton, the Coal Fields, Bundaberg and Cairns. The company also provides digital printing services on their premises.
The company has lead the Queensland region in advertising business messages at a time when more people are on the road and less are at home or travelling by plane. The firm has also been the main local medium for businesses recovering from Cyclone Yasi last February. Paradise launched a six month campaign this year letting customers know the storm had not closed down area business.
The Medium is the Message
Billboards continue to play a major role in advertising, even in a wireless age. They are a transparent medium that crosses traditional boundaries of age, sex, occupation, location and proximity.
Billboards advertising provide many advantages to advertise and promote your business, product or event:
o Launch a brand or build and maintain brand awareness
o Target specific audiences according to the high traffic volume of shoppers, business travellers in your market
o Provide a 'path to purchase', converting brand awareness into consumer purchase behaviour.
Also, billboards are a non-intrusive medium that cannot be switched off like radio and television commercials. They are the most cost effective way of reaching your audience and the least likely to go unnoticed as they cannot be ignored, turned down or off, or closed by the click of a mouse.
When choosing a local advertising company, you want to choose one that is trustworthy, dedicated and efficient. Paradise Outdoor Advertising is all of those as they build and maintain their own billboards and stand behind their graphic quality. Top quality requires the best, which you can find on Paradise Outdoor Advertising.