Los Angeles, CA (PressExposure) April 19, 2008 -- Postcard mailing is an effective way to advertise your products and services. It is less costly than going for the multi-pages ads or even the broadcast medium.
Costly Mistakes to Avoid
It's easy to do, affordable and can reach a larger audience. With such comfort and luxury it provides, business owners ometimes neglect some aspects of postcard mailing. Here are some of the common mistakes that companies do with this type of marketing scheme.
1. Not acquiring the service of the right printing company
This is vital for your projects to look professional. They have to be done and processed by the right printing company. Your customers must feel that you value their patronage and that they are crucial to your company's success.
Your postcards will represent you to your prospective clients. Make sure that you are represented well. By getting the printing services from the company that will render the best output for your marketing tools, you are showing potential clients that you are a good company and that you can be relied on.
2. Failing to follow up
Your work doesn't end after you've sent out your postcards. In fact, your work as a business and as an advertiser is a continuous process. After the cards have been sent out to a list of people, make sure to follow it up after a considerable amount of time. No matter how good the designs of your postcards are, that will be useless if your clients will forget about you.
Do this in such a way that people will not feel that you are hard selling. Just remind them of your fabulous offers every once in a while. Make it appear that you are doing them a big favor by doing so.
3. Failing to personalize your marketing tools
Ask your printing company if they offer variable data printing. This process allows you to customize your tools to suit each individual on your list. This way, you are placing more importance towards you clients and they will definitely feel it through the cards.
4. Forgetting to proofread
The right printing company will allow you to see a blueprint of your project before it gets to be printed. On that phase, you must check everything, from the design, to the texts, the colors and even the layout. Make sure that everything passes your taste and you're sure that it will work towards your advantage before you give the go signal to the printing company to do it.
Do not forget to look closely at your contact details and see if there's any error and correct it immediately.
5. Too long and unclear messages
The space of the card must contain only the exact information that your client would like to know. Avoid explaining further. You can do that when you've already hooked them to buy from you.
These are only some of the mistakes that should be avoided when you are using postcard mailing to advertise your goods. The effectiveness of such tool can only be implemented when you are doing everything right.