Dublin, Dublin Ireland (PressExposure) July 18, 2007 -- There are many ways of measuring a sports team's popularity. The electronic ticket guide sports-tickets-deals.com chooses a rather eccentric alternative. By counting the visitors of each team's informational section, sports-tickets-deals.com wants to find out which team is the most popular among the site's visitors.
A meeting at the site's marketing department had crystallized the idea of choosing the most popular sports team. The winner will obtain a special presentation on the site's pages. Initially, the managers had opted for the yearly sales figures of the teams' merchandising articles as an instrument to measure the teams' popularity.
But, from the managers' perspective, the problem with this approach was the fact that all buyers of fan articles would have become the base for measuring, not only the visitors of sports-tickets-deals.com. Therefore, the makers now stay within their premises and motivate their visitors to choose the links that correspond to their favorite teams.
In September, the marketing department of sports-tickets-deals.com will proceed to count the choices of the site's users. More than one month remains for fans to express their belongingness simply by browsing the pages of sports-tickets-deals.com.
The available options for fans to indicate their favorite team consist either in choosing their team's informational section or in following the links to ticket dealers that also appear on sports-tickets-deals.com. It does not affect the rating if a fan actually uses the commercial services like ticket reservation or ordering a merchandise gift. The makers of sports-tickets-deals.com would not appreciate that their list of favorite sports teams would be based on sales figures. According to the marketing department of sports-tickets-deals.com, sympathy cannot be measured by money.