Calgary, Canada (PressExposure) December 19, 2014 -- Most musicians leave school knowing how to play an instrument and little else.
Unfortunately, musicians are not being taught several key ingredients that would help them to bring their careers to the next level. They are not tapping into their full potential, because they don't know what steps they need to take after graduating from school.
There are essentially three components that musicians are missing out on.
Marketing is the first component that isn't being taught in the education system. Fortunately, there are an abundance of resources online that help musicians learn this side of the business.
The second component is people skills. Opportunities tend to come from people who know, like and trust you, and not from random strangers. There aren't enough people teaching musicians how to become more skilled with people.
The third and final component is business sense. Musicians don't leave school with an entrepreneurial do-what-it-takes mentality. In today's world, you have to choose yourself. Though business is often referenced, musicians generally know nothing about entrepreneurial principles, and there is virtually no one teaching them.
The truth of the matter is that most musicians don't fail because of their music. They may increase in skill and knowledge even after leaving school, but they leave huge opportunities on the table when they don't strive to understand the business of music.
Fortunately, The Music Entrepreneur picks up where school leaves off for most musicians. It is a website dedicated to helping musicians increase their understanding of the crucial elements necessary to building a successful career in music.
In addition, The Music Entrepreneur released its first audio course entitled How to Set Up Your Music Career Like a Business on October 22, 2014.
This course walks musicians through the nine steps that will help them transform their music careers and gain a better understanding of business.
From determining one's goals to remaining a student of the industry, the course offers a high-level view of what it takes to become a more capable businessperson.
The course can be purchased through Gumroad and Sellfy.