Fort Lauderdale, FL (PressExposure) July 25, 2014 -- In an effort to quickly advance the Florida expansion of Miami Grill - Miami Subs' hot new brand prototype - and to have Florida expansion be on par with the brand's 300 committed store worldwide development, The New Miami Subs Grill today announces the appointment of Athan "Tom" Prakas, president/founder of Prakas & Company, as exclusive broker for Florida's east coast with rights of representation. Prakas, founder of Prakas & Co., the area's most respected real estate brokerage for restaurant, nightclub and hospitality properties, will be responsible for sourcing qualified territory developers, matching independent franchisees with new locations and assisting with franchise sales to expand Miami Grill's presence onto Florida's east coast, from Orlando south to Key West.
"Tom is an expert at fast tracking restaurant territory brand expansion by matching established restaurant brands with quality operators seeking to invest in Florida's exciting restaurant real estate landscape," says Miami Grill CEO Richard Chwatt.
"We know he's the perfect choice to bring about the next chapter in Miami Grill's expansion plan here in the Sunshine State," says Evan Friedman, executive vice president of business development and sales.
Adds Prakas: "Miami Subs is a brand that's back, bankable and hotter than ever before. You can't get any better than buying into Florida's most iconic restaurant franchise which has been revived, rebranded and reshaped with influence from Miami's hottest global superstar-Pitbull. We're excited to help this iconic brand reclaim its roots and marketing presence in Florida's rich restaurant landscape and bring their exciting new prototype of Miami Grill restaurants to aggressive fruition.
With over 300 Miami Grill restaurants already in contract domestic and internationally, Prakas and team are confident that Florida consumers, who have eagerly been awaiting a fresh new look and feel in their beloved Miami Subs, will fully embrace and support the new brand expansion of Miami Grill.
Prakas has 30 years of experience in the restaurant, nightclub and sports bar industry and has owned 27 establishments throughout Ohio, Georgia and South Florida. He was an early driving force behind the aggressive national expansion of the franchise BurgerFi and is currently in the process of rolling out Rhino Doughnuts & Coffee, which is launching with six South Florida locations before fall.
Since opening Prakas & Co. in 2000, Prakas and his team have sold or leased more than 450 restaurants and commercial properties. Prakas has established relationships with high-profile names in the hospitality industry and exclusively represents Buckhead Life Restaurant Group in Florida and Taverna Opa in Florida and Las Vegas. Prakas brought Danny DeVito to South Florida and placed him in his first restaurant venture, DeVito's in South Beach. He also brokered Dwayne Wade's entry into the sports bar business. Additionally, Prakas & Co. has orchestrated dozens of restaurant deals on Atlantic Avenue in Delray Beach, the hottest restaurant and nightlife strip in Palm Beach County.
Miami Grill restaurants will serve the full brand menu along with breakfast, beer, wine and Dom Perignon champagne in an inviting, enhanced environment for both in-line and freestanding restaurants to be developed. Additionally, Oh! Miami Grill brand extensions are in the works for large venue footprints, featuring full bar and grill environments and a more bistro-style concept.
"It's going to be an exciting time to watch this local brand reclaim and dominate new restaurant openings in its home territory," Prakas says.
Interested parties, whether territory developers or developers with suggested locations for the Miami Grill expansion in South Florida, please contact Tom Prakas at firstname.lastname@example.org or visit miamigrillfranchise.com.
ABOUT MIAMI SUBS
The New Miami Subs Grill, a South Florida company, has been serving great food for more than 25 years with the first true Miami Subs restaurant opening in 1988. The iconic fast-casual franchise chain, beloved by fans worldwide, has grown to become Florida's largest regional sub and grill chain, featuring world-famous Philly cheesesteaks, wings, gyros and fresh Angus steak burgers. Delivery and breakfast are available in select locations. The New Miami Subs Grill currently has locations in Florida and South Carolina. In February 2014, The New Miami Subs Grill introduced the new brand extension, Miami Grill which has location in Guyana and Hawaii. Additional new Miami Grill locations are slated for Dallas, New Zealand, Malaysia, throughout the Middle East and Myanmar. The introduction of Miami Grill is part of the brand evolution taking shape at the corporation. With the 2012 announcement of new equity partner, international music sensation Armando Christian Perez, aka Pitbull, the South Florida staple is in growth mode and in the midst of aggressive expansion efforts, both domestically and abroad. For franchising and other information, visit miamigrillfranchise.com or follow @MiamiSubs on Twitter and Facebook at facebook.com/miamisubsgrill.
For more information on Miami Subs Grill, a full list of locations and menu, please visit miamisubs.com.