Vancouver, BC Canada (PressExposure) February 18, 2012 -- Many business owners attend networking meetings to get new clients - often with disappointing results. Networking and Referral Expert Sue Clement's new Webinar Series on Client-Attracting 60-Second Commercials offers the solution.
The problem occurs when business owners and entrepreneurs are asked "What do you do?" It's their chance to shine and attract potential clients. Whether it's called "Elevator Speech," "Elevator Pitch," "60 Second Commercial," or "Audio Logo," - every word counts. Yet more often than not, they commit one of the deadly sins - for example sharing their label or what they do on a day to day basis. Instead, choosing just the right words would make the difference between ho-hum and compelling, between no response and instantly attracting several potential ideal clients.
Clement's "The Perfect Elevator Pitch" webinar training is designed to help business owners and independent professionals come up with a compelling answer to that "What do you do" question, an answer that makes them stand out from the crowd - and attract more clients.
Sue Clement is the author of "Insider Secrets to Referral Success," the authoritative guide on developing referral relationships for business growth. She has helped thousands of small business owners and solo professionals get more clients and build their businesses.
While she's now a renowned networking and referral expert, she learned it all the hard way, which means she can truly relate to how challenging networking can be for people who are shy or otherwise reluctant to get out there.
When Clement first started networking, she could be found sitting outside in her car, waiting until the event started so she wouldn't have to talk to people. However, she quickly realized that this wasn't getting her the results she needed, and so decided to learn how networking worked - and how to become really good at it. Now that she's a master at networking, she helps others learn how to be successful as well. And crafting the perfect elevator pitch is a big key to success.
"Having the right elevator pitch can mean the difference between success and failure. It needs to communicate compelling must-have benefits that are targeted at the person's ideal clients," Clement said in an interview.
"And here's something that most people don't realize," Clement continued, "The "stand-up" version is just the beginning. You need to be able to use your audio logo in a conversation as well. The pacing must be right, or else the other people will just feel "sold to" and move away."
She also pointed out that "right now, when people attend more parties in one month than during the entire rest of the year taken together, having a truly effective elevator pitch that can be used in a conversational way is more valuable than ever."
In her webinar training, Clement will thoroughly cover both versions, provide numerous elevator pitch examples, and provide feedback on participants' elevator speeches. Clement recommends that business owners and solo professionals sign up even if they have a scheduling conflict since the replay will be made available to anyone who registers for the webinar series.
For more information on Sue Clement's webinar training and to register for this event, please go to http://www.sueclement.com/webinar/audio-logo