Fuengirola, Espana (PressExposure) July 03, 2011 -- The Royal Wedding this year saw London completely full and many people were disappointed that they could not secure accommodation to be part of this historic event. The race is now on again, with a scramble for accommodation for the 2012 Olympics.
It has been reported that the London Organizing Committee of the Olympic Games has block booked 40 per cent of all the hotels in central London, for officials, sponsors and media, which will of course drive up the demand for rooms.
In March Boris Johnson, the Mayor of London, made is quite clear that room rate hikes were unwelcome and could have an adverse effect on tourism to London, however if the demand is high, inevitably prices will rise.
There is a danger of overpricing as this could damage London's reputation, with rooms offered at ridiculously and unrealistically high rates, the professional hoteliers will hopefully see the advantage of maintaining the right balance, and thus avoid being accused of ripping off visitors to London.
Summer is of course, a very busy period of the year in London, and periodically gets a huge boost with events that attract International audiences, and of course the Olympics will attract millions of visitors from around the world.
Hoteliers in London are staving off pricing their rooms until they get a good idea of how much demand the Olympics will generate, as they do not want to be caught out like what happened at the Beijing Olympics in 2008 when hoteliers were forced to slash their prices as the take-up was not as good as expected and rooms remained unoccupied.
The once-in-a-lifetime opportunity will give potential spectators a chance to splash the cash, because most are concentrating on the experience rather than what they will spend, having said that, those visiting London for the games will have to secure accommodation first and foremost.
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