Melbourne, Australia (PressExposure) September 01, 2009 -- The Red Tent Woman, an organisation that supports women in small and home-based businesses was honored at the 2009 Australian Home-Based Business Awards (AHBBA) held on August 21, 2009 at the Melbourne Exhibition Centre, Southbank Melbourne during the Australian Business and IT Expo (ABITE). The Red Tent Woman won the AHBBA award for excellence in Business Services.
Inspired by its founder and director Ludwina Dautovic's own challenges in running a home based business and juggling family life, The Red Tent Woman emerged out of a fierce desire for transformation in Ludwina's personal life and career.
"I combined my prior success at running an independent television and video production company, my strong ability to connect and communicate with people and a thorough study of Neuro Linguistic Programming (NLP), to support the now over 2,000 members who form The Red Tent Community." Ms. Dautovic said.
Established in March 2006, The Red Tent Woman is dedicated to coaching and mentoring women entrepreneurs, not just in business but also in work/life balance. It hosts networking events and provides online and offline resources for women who are starting or struggling with their own home-based businesses. Ms. Dautovic, herself a sought-after speaker and author of practical e-books such as The Recession Proof Marketing Guide and The Art of Shameless Self Promotion, specialises in low-cost and innovative online marketing strategies.
"Winning the 2008 Marketing Communications Executives International (MCEI) National Marketing Award Winner for 'Women in Business' was exciting but this latest recognition from the 2009 Australian Home-Based Business Awards (AHBBA) adds another element of success and professionalism for The Red Tent Woman. It will certainly make a difference to our reputation and credibility", said Ludwina. "It also shows how women cope with economic highs and lows by leaving the traditional work place to run their own businesses from home."
The AHBBA drew in a diverse representation of the home-based business sector--a rising industry, with more than 68 per cent of small businesses based in the home. It recognizes businesses that showed innovation in the following categories: business services, personal services, trade, merchandising, food, hospitality, and farming. It also provides a platform for people to network with other home-based business owners.