East Arlington, TX (PressExposure) September 09, 2009 -- Depending on your message your marketing is naturally going to have to change. Shorter messages require different types of advertisements than longer ones.
Certain types of messages require different methods of advertising, and can be vastly different depending on what the message is that you are getting across. If you want to show that you are a professional in a field often booklets are effective ways of accomplishing this. You can also find events to give speeches at, or other ways to showing your customers that you know what you're doing, and they can trust you with their business.
For expanding your brand name or getting your name out there you might consider custom poster printing instead. Now you can be sure that your name is in specific, prime locations where your target audience frequents. Because they are going to be seeing your name over and over again you increase the odds of them remembering you.
Other messages that also work well with customer posters are things like sales or new product releases. If all you need to do is quickly mention that an event is happening colorful posters will serve you well. People will glance over at your poster and quickly read what you want them to.
The same is true for postcards, which are also good at getting across short, to the point messages. Of course, postcards might not be as effective for just getting your name out to the general public because you need a specific mailing list. This instead means that postcards are best used when you know exactly who you're going to be sending your advertising to.
Brochures are going to give you the room to deliver a longer pitch, along with giving you a chance to offer up more information than you would otherwise be able to give people. If you want to be able to hand people something they can take with them that answer all their questions than I would take a hard look at brochures.
I'm not really trying to give a blow by blow explanation of what all of these things can do, and I know I'm not going to have room to mention all of them in detail. Given the vast amounts of possibilities out there for your marketing I just wouldn't have a chance to.
Instead I'm trying to convey just how much the format will affect the message. A short message in a brochure will look sloppy and out of place. If you use the wrong format for your message you won't get very good results for your time.
What you need to do is research what each form of advertising is best at. Once you know that then you will be able to pick out the right formats for whatever your message is.