Emeryville, CA (PressExposure) April 16, 2008 -- A new book on The Secrets of Customer Retention Exposed has just been launched by Customer Retention expert, Eliezer Gonzalez. This book is a must-read for any business owner.
The book features some great ideas for increasing customer retention. But more than that, it also delves into an analysis of how consumers make purchases, and why the techniques presented in the book actually work.
The book is easy to read, interesting, and laid out very well. Each chapter is broken up into subtopics, and a summary at the end of each one makes it easy to understand.
Author Eliezer Gonzalez said, "There are dozens of incredibly effective ideas for developing bonds between your company and your customers discussed in this book, and many of them are so easy to implement. Even if you decide to only implement one or two of the tips revealed in this book, you can expect to see customers coming back for more!"