The Self-Service Revolution: New Mobile Campaign Tools

Plymouth, Devon United Kingdom (PressExposure) September 26, 2007 -- The launch of txtNation’s latest control panel revolutionises mobile marketing by integrating a new self-service approach – dramatically cutting budgets and making campaigns more manageable. Campaigns involving billing, mobile messaging or content delivery are expensive. In the 21st century, self-service is a significantly visible trend and the marketers’ economic lifeline.

The fifth version of txtNation’s control panel (CP5) allows marketers to quickly set up campaigns with ease and flexibility. The entire infrastructure is set to go. Once an account is activated, users have comprehensive access to all the messaging, billing and content solutions used by outsourced campaigns.

There can be little room for trial and error when a campaign typically costs tens of thousands. Re-launching is often not an option. From broadcasters to online retailers, campaigns boost the brand and increase revenues, but hitting the winning formula is not guaranteed. Mistakes are expensive.

With the advent of self-serviced campaigns, marketers are hands-on rather than reliant on expensive third-party technology, consulting and on-going support. Campaigns are brought under direct control, diminishing the reliance on external factors and slashing lead times. The creative and technological aspects of the campaign are put in harmony.

Launching a campaign in-house will seem daunting, but with the advent of tools seen in the latest txtNation control panel, self-service campaigning has become surprisingly accessible to marketers more used to external commissioning.

No one can be in doubt about the power of mobile campaigns. Many agencies and media firms have specialised departments to help their clients enter this new and lucrative advertising space. “Text us to find out more” has become standard practice. SMS revenues are significant. Interactivity of the kind mobile brings has become a major part of successful campaigns.

Bank statements, money off promotions, and product updates can all be sent by text message. Mobiles phones are everywhere and companies can no longer afford to ignore the potential of mobile marketing. Every SMS sent during your campaign is an incremental reminder of your brand.

CP5 is a major update to txtNation’s successful product line. With over 7000 clients in the UK and internationally, txtNation is renowned for ease of use solutions including alternative billing, mobile messaging, and content solutions. CP5 gives greater and more immediate access to those solutions. Users don’t have to worry about going it alone. Full support is also provided, via a fully trained phone and email support team.

This advanced solution is the first of its type to enter the market and incorporates the most utilised features from txtNation’s current billing platform and statistical reporting tools, with the additional benefit of customer account management features.

Read more about CP5: []

Notes Headquartered in Plymouth, UK, txtNation, Ltd. is a leading provider of mobile messaging, billing and content solutions to over 7000 clients in the UK and internationally. All press enquiries should be directed to or sales enquiries to

Visit the txtNation web site at:

About txtNation

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T: +44 (0)1752 273490
F: +44 (0)2071 173594

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Press Release Submitted On: August 21, 2007 at 10:40 am
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