Los Angeles, CA (PressExposure) April 24, 2013 -- The UK market is known for its influence in music across the world so its no surprise that its world first MBA in the Music Industry also proves to be a real game changer and a positive effect on the US jobs market. When Grammy Award winning artist Malik Yusef gathered the top people together for his new record label venture, Private Plane, he knew he needed a great business exec who had significant music industry knowledge. He found the right man in John Martinez, offering him the job of Executive Vice President, chosen from the world's first MBA for the Music Industry launched by Henley Business School in the UK, which Malik greatly respects for being ahead of the curve in knowing what the music industry needs ( http://www.henley.com/mbamusic ).
The program is spearheaded by Program Director, Helen Gammons, who arrives in Hollywood for the official US launch of Henley Business School's new MBA in the Music Industry program at the Musexpo global music event, May 5-8, 2013, at the Roosevelt Hotel.
Helen Gammons, a 30 year music industry veteran, entrepreneur and educator, and author of The Art of Music Publishing, will address delegates during the conference/convention, and reveal how the MBA will prove to be a major game changer for the global music industry. Taking an MBA in the UK market has always been an option for US business but now there is renewed vigor as this amazing new MBA for the Music and Creative Industries takes off. Apart from the pleasing price for a world class business school, this world first program is rich in innovation and vision unlike other MBA's and has clearly caught the attention of those seeking top executives who also share this game changing vision.
Henley has wasted no time in engaging with the Music Industry. It has partnered with top international executives in the music industry to deliver the world's first MBA program for middle and senior management and rising aspirational executives. In December 2012, a high level meeting was held with UK government at the House of Commons with Edward Vaizey, UK Minister for Culture, Communications and Creative Industries, along with UK CEO's and senior executives from across all major Record Labels, Rights organizations, Radio and Artist Management companies.
Also in December, Henley delivered a report to UK Prime Minister, David Cameron and Education Minister, Michael Gove, opposing planned education reforms which are seen as a deliberate side lining of Music and the Arts from the core curriculum within the English Baccalaureate. The report provides a more strategic view and was considered influential by Michael Gove in his educational u-turn.
Henley has pressed ahead with a series of 1 day events under their Creative Dynamics banner. The first event was held several months ago on Music & Brand Partnerships which again proved to be a real game changer, challenging the industry to new ideas and new strategies. The event really cemented an exciting and timely industry and business school partnership. The next event is May 21st on Managing Creativity, and Building Business Performance. The title represents a hot topic for CEO's around the world in how to build business performance through managing creativity to improve the bottom line and have a positive effect on economic growth ( http://www.henley.ac.uk/creativedynamics ).
This is followed by events on July 4th and October 14th to be announced in following issues and on Henley's website. This new dynamic has come about by the vision of Henley Business School's new Dean, Professor John Board, and music industry executive and entrepreneur, Helen Gammons, sharing a vision for both the Henley Business School and Industry, igniting something quite unique.
Recently Henley sponsored a category of the Music Week Awards, the equivalent being Billboard in the US. Henley was pleased to welcome to the table at these Awards, Gemma Cairney from the UK's national radio station Radio 1, CEO of Skatta TV, from Film and TV Parminder Vir OBE, Brand Fluent, Stephen Budd and legendary rock author, Joel McIver.
So why now, why an MBA in the Music Industry? "The ultimate goal is to have a positive impact on the industry as a whole by putting it strategically ahead of the curve" says Helen Gammons. It's fantastic but not surprising the MBA for the Music and Creative Industries has already had US impact. John Anthony Martinez, record producer and one of the first American students in the program, landed a plum job with US rapper, business entrepreneur and Grammy award winning artist Malik Yusef, as a direct result of his enrollment in the program. Malik and his executive team offered John the position of Executive Vice President for a new unique label venture called Private Plane, focusing on branding music and other creative endeavors as luxury items, with a big reveal for the concept due soon.