Pasay City, Philippines (PressExposure) November 06, 2009 -- In the industry of wireless telecommunication provider in the Philippines, the market is divided into 3 huge companies. These are the Smart Communications, Globe Telecom, and Sun Cellular. These companies provide Filipinos with different services as well as different benefits. One in particular is the use of Unlimited call and text (SMS messages). Almost all telecommunication providers in the Philippines today provide unlimited services for their customers, particularly an unlimited text service. This market is mainly introduced when Cellular Mobile Philippine Phone Sun [http://www.expressregalo.com/category.aspx?scid=97&cid=24] first introduced it into the market.
Sun Cellular was considered as a late comer in the market. When Sun Cellular entered the market, the two big wireless telecommunication companies, which was Smart Communications and Globe Telecoms, was already fighting for the bigger market. Although it has the technologies and infrastructure of almost 6-8 years of that of Globe Telecom, coming in too late into the market made it a little rough for Sun, a whole lot of money must be given for advertising and system improvements. These, however, still proved to be insufficient.
It was in March of 2003 when Cellular Mobile Philippine Phone Sun [http://www.expressregalo.com/category.aspx?scid=97&cid=24] joined the market. Its arrival didn't made a huge impact, particularly with Smart Communications and Globe Telecom. Filipinos paid little attention to Sun's arrival into the market, leading the company to backdown from the fight and think of a strategy to take the market to them. In late October, of 2004, Sun Cellular made a comeback into the market, providing a new service that would soon change the industry of wireless telecommunication, the "24/7" unlimited call and text service.
Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions. This service was too strong that majority of the market switched to using Cellular Mobile Philippine Phone Sun [http://www.expressregalo.com/category.aspx?scid=97&cid=24]. This led competing networks Smart Communications and Globe Telecom to offer similar but higher-cost plans.
Currently, Sun Cellular is the only wireless telecommunication service provider that can only provide an unlimited call service from Sun-to-Sun. Smart Communications and Globe Telecom, as well as their smaller subsidiaries such as Talk n' Text and Touch Mobile, only offer unlimited texting services.